From soaring in the dunk contest to holding up the NBA championship trophy, Aaron Gordon's journey has been nothing short of remarkable. Fresh off a resounding NBA championship win with the Denver Nuggets, Aaron Gordon is embarking on another significant milestone. In a collaboration rewriting the playbook, emerging performance footwear brand 361° and Aaron Gordon have officially launched their fourth signature shoe, the AG4, exclusively on KICKS CREW.
With a legacy defined by persistence, passion, and dedication, Aaron Gordon's partnership with 361° continues to evolve and grow in the footwear industry. Since signing a long-term partnership in 2020, Aaron Gordon and 361° have been on a shared mission to redefine excellence in basketball performance. Rooted in their "One Degree Beyond" mentality, this collaboration has far-reaching goals. It's about more than just the game; it's about inspiring the next generation of athletes to commit themselves wholeheartedly to their dreams.
BEHIND THE DESIGN: THE MAKING OF THE AG4
Delve into the captivating world of sneaker design that brought the AG4 to life. The 361° designers embarked on an innovative journey, drawing inspiration from Aaron Gordon's playing style, preferences, and anecdotes. The goal was clear – to create a sneaker that encapsulates Aaron's spirit and performance needs while pushing the boundaries of innovation to keep improving on his signature line. Aaron Gordon, referring to the shoe as sleek and adaptable for all players, described the AG4 as a futuristic shoe that brings unparalleled performance technology that could be from outer space.
PERFORMANCE MEETS STYLE: UNVEILING THE AG4’S FEATURES
The AG4 isn't just about style; it's a powerhouse of performance innovation. The CQT Fiber Mesh upper, infused with a carbon yarn compound, strikes the perfect balance between lightweight design and unwavering support. The QU!KLOCK lacing system seamlessly fuses TPU elements, enhancing lockdown and stability around the midfoot for that crucial edge on the court. Full-length SOAR cushioning and forefoot propulsion plates cater to explosive players like Aaron Gordon, providing unrivaled and enhanced comfort. The QU!KBALANCE Sidewalls offer lateral protection during dynamic movements, while the QU!KCQTECH Midsole introduces an innovative cushioning compound for unparalleled comfort and instant energy return.
AG4 Colorways: A Reflection of Aaron’s Life
The AG4 is not just a shoe; it's an artistic expression that mirrors pivotal moments and interests in Aaron Gordon's life. At launch, six colorways will be available, each reflecting an important aspect of Aaron’s life. The "Someday" colorway is a vivid reminder of a painting Aaron created as a child, marked with the words "Someday I'll be a pro basketball player." The black, white, and red design was inspired by the colors used in the painting, and the insoles feature the exact drawing Aaron created as a child.
The "Ice Blade" design pays homage to his mother's ice skating background and features a clean, white and blue design. The "Jimi" and “Be Water” colorways draw inspiration from two iconic figures who greatly influenced Aaron, Jimi Hendrix and Bruce Lee. The multi-color design for the “Jimi” colorway was taken from an outfit Hendrix wore during a Purple Haze live performance. Similarly, the “Be Water” colorway was inspired by Bruce Lee’s iconic outfit from his 1973 film Enter the Dragon. Lastly, the “Self-Reflection” colorway is inspired by a popular social media post of Aaron reflecting on one of his luxurious cars, and the “Renew With One Degree Beyond” design combines traditional woven pattern artistry from 361°, representing good fortune for every wearer.
Where To Buy The 361° AG4
In the world of sports, a signature shoe is more than just a piece of gear; it's a reflection of an athlete's journey, triumphs, and aspirations. The AG4 embodies Aaron Gordon's dedication, unrelenting pursuit of greatness, and passion for the game and is available now in six colorways exclusively on KICKS CREW.
