In the ever-evolving landscape of professional basketball, the synergy between players and performance footwear brands is crucial for on-court success and making a lasting impact off the hardwood. Denver Nuggets superstar Nikola Jokić has recently added another accolade to his illustrious career by signing a signature shoe deal with performance footwear brand 361°. This collaboration solidifies Jokić's standing as a basketball icon and introduces a new era of cutting-edge basketball footwear that will find its official home on KICKS CREW.
Nikola Jokić: Greatest Draft Steal
Born and raised in Sombor, Serbia, Nikola Jokić's journey to NBA stardom has been nothing short of remarkable. Drafted 41st overall in the 2nd round by the Denver Nuggets in 2014, Jokić emerged as one of the league's brightest talents. Widely regarded as the greatest draft steal of all time, his impact on the game goes beyond statistics. Two regular-season MVP awards, an NBA championship win, and a finals MVP title have cemented Jokić's legacy as one of the greatest players in the league.
The decision to partner with 361° marks a significant step in Jokić's career, transitioning from on-court success to the realm of signature shoe deals. This long overdue move solidifies Jokić's status on and off the court as a player and a brand icon, as he will also assume the role of Global Brand Ambassador for 361°.
361°: A Legacy of Innovation
Founded in 2003, 361° has built a legacy on the foundational principle of "One Degree Beyond." This philosophy extends beyond physical activity, emphasizing a holistic approach to wellness as a way of life. Initially starting as a running shoe manufacturer, 361° has since expanded its product line to include athletic apparel and basketball shoes and has signed other professional athletes such as Aaron Gordon. With a presence in almost every continent and products in over 6000 stores worldwide, 361° has become synonymous with high-performance footwear.
The brand's commitment to excellence and innovation aligns seamlessly with Jokić's values, making the partnership a natural fit. As Jokić steps into the role of Global Brand Ambassador, the collaboration between a basketball icon and a forward-thinking performance footwear brand promises to be a game-changer in the industry.
Nikola Jokić's First Signature Shoe
A new signature shoe debut is always a monumental moment, and when it is for one of the greatest players ever, that excitement is elevated to new heights. The unfortunate news regarding Nikola Jokić's first signature shoe is that no exact release date or details can be shared yet. However, Jokić had this message for fans, "the work we have done on my first shoe has been amazing so far, and I cannot wait to share it with everyone very soon."
Until Jokić's first signature shoe debut, he will be sporting the 361° Big 3 Future on the court. This model is the latest top-performing basketball shoe from 361° and will be released in a low-top variant, while Jokić will wear a player-exclusive high-top version. The 361° Big 3 Future Low will be released on December 28th exclusively on KICKS CREW.
Breaking Down The Big 3 Future Low
The Big 3 Future Low is a performance basketball shoe that encapsulates the latest advancements in technology and design from 361°.
The Big 3 Future Low features a Carbon Fiber Woven Upper incorporating intertwined special yarns to enhance stability and breathability while providing a lightweight feel. The Mōrphit Lacing System is another standout feature, ensuring lockdown while enhancing flexibility. This system facilitates easier adjustments, improving the mid-foot feel and overall comfort and fit.
Breaking down the key innovations, the QU!KCTECH midsole is a highlight, utilizing high-performance aliphatic ETPU elastic while incorporating recycled materials. The result is a foam compound with superior cushioning and durability while maintaining an exceptionally lightweight profile.
The Soarplate is another game-changing feature that enhances performance by increasing torsional rigidity. Sitting under the midsole, the Soarplate ensures stability during lateral movements, reducing the risk of injuries and supporting efficient energy transfer for enhanced responsiveness.
Adding an extra layer of comfort and energy return, the QU!KFLAME PEBA nylon cushion under the Soarplate in the heel area is a testament to the meticulous engineering that goes into every aspect of the shoe. Not only does it deliver superior performance, but it also weighs less than traditional EVA, contributing to an overall lightweight and agile feel on the court.
Anticipating the Unveiling: A New Chapter
As the anticipation builds for the official unveiling of Nikola Jokić’s first shoe, this news continues the new shift in signature athlete partnerships. In a landscape where athletes' influence transcends the game, the collaboration between Nikola Jokić and 361° shines more light on the importance of merging great athletes with brands with great values. As the journey unfolds, it's clear that this partnership is more than a signature shoe deal; it's a celebration of athleticism, innovation, and the shared passion for the game.
