REFER & EARN: REFER A FRIEND!
chevron-right

As the world gears up for the 2024 Olympic Games in Paris, those who love sneakers are also excitedly waiting for a special release that combines an iconic silhouette with design cues from the host city. The Air Jordan 4 Retro 'Wet Cement' is more than just another colorway; it's an homage to the streets of Paris and its architectural design. This article looks into history, design elements, of the Air Jordan 4 and breaks down the brand new 'Wet Cement' release arriving for the 2024 Paris Olympics. 

Origins of the Air Jordan 4

Launched in 1989, the Air Jordan 4 was an innovative performance shoe that combined a new design with unparalleled performance features. Designed by Tinker Hatfield, the Jordan 4 introduced new elements such as netting on the side parts and tongue, along with plastic wings for style and support. Its appearance was a shift for Michael Jordan's signature line and was a success among athletes and fans. This built up its status as an iconic shoe that is not limited to any particular fashion trend.

Behind The Design: Air Jordan 4 'Wet Cement'

Off the basketball court, the Air Jordan 4 made its way into pop culture. It became linked with Michael Jordan's renowned career and also appeared in movies such as Spike Lee's "Do the Right Thing," giving it a platform outside of sports. Different colorways and collaborations have kept the Air Jordan 4 relevant through the decades, and every new release creates buzz and memories for collectors and new fans.

Behind the Design: Wet Cement

The Air Jordan 4 Retro 'Wet Cement' colorway takes its design cues from Parisian cobblestone streets, balancing a rough yet refined look. This special colorway for the 2024 Olympics combines nubuck leather and suede, creating variety in the shoe's grey tones. The single-color design symbolizes the essence of Parisian "rues" and avenues, making it an adaptable sneaker that matches any city setting.

This colorway is more than just a new release; it's an homage to the city streets that are historical yet provide new inspiration everyday. It symbolizes the attractiveness of everyday life—similar to how the Air Jordan 4 has grown from being merely a basketball shoe into something that represents both sports and fashion, finding itself in the closets of millions.

Behind The Design: Air Jordan 4 'Wet Cement'

As the 2024 Olympic Games kick off, the Air Jordan 4 Retro 'Wet Cement' is a testament to the silhouette that has been in style for decades. This special release pays homage to Paris, mixing the shoe's famous design with the city's charm. If you have been collecting for a while or are just starting out in the sneaker world, the 'Wet Cement' colorway should be at the top of your list as a new addition to your collection.

FIND YOUR PAIR ON KICKS CREW

refer a frind cross

Invite your friends and family to the crew and earn with the KICKS CREW referral program!

  • 1

    Share your referral code or link with your friends.

  • 2Your friends will receive a US$10 coupon code when they sign up with your referral.
  • 3You will receive a US$10 coupon once your referral has completed their first purchase.