NBA Star Austin Reaves Signs Signature Shoe Deal Extension and Debuts New Rigorer AR1 Colorway with Global Marketplace KICKS CREW

New York City, NY - Following two successful sellouts of his first two signature shoe colorways, NBA star Austin Reaves officially signed a contract extension with performance footwear company Rigorer and will release a new AR1 on global marketplace KICKS CREW to celebrate the occasion.

The Los Angeles Lakers star has had an impressive start to his signature line, with his first releases selling out within minutes and restocks that also went on to sell out. Now, Austin Reaves has agreed on a seven-figure multi-year extension with Rigorer that will also make him a shareholder in the fast-growing company renowned for producing his successful signature shoe line. The driving factors of this decision stem from the mutual dedication that Austin and Rigorer both had in each other early on, their goal of continuing to build out the AR line, and their promise to keep offering high-performing products at affordable price points to consumers worldwide. This new milestone for Austin will see him continue with his signature line and now play a pivotal role in the global expansion of Rigorer. 

“I'm proud to continue this partnership with Rigorer; the incredible team has developed a shoe that aligns with my values - High-performance accessibility. The team has welcomed me like family, and I will always appreciate them for believing in me at this early stage of my career,” said Austin Reaves when discussing his new contract extension. “We are incredibly excited to continue working with Austin and his team; he continues to show incredible promise and utmost dedication to win. These are the values that Rigorer embodies and wants to spread to athletes around the world,” said Shawn Liu, Vice President of Rigorer.

To commemorate this achievement, Austin Reaves and Rigorer are introducing a new AR1 colorway, the “Milky Way.” This design features vibrant purple and blue elements, celebrating Austin’s new career milestone and the Christmas season. Its unique and eye-catching color combination serves as a visual representation of Reaves' stellar performance and rising star status in galactic fashion.

Engineered to excel, the AR1 features the latest performance technology inspired by Rigorer’s journey in basketball. 

Key features include:

• Woven Cocoon Upper represents Austin’s continuous growth; the cocoon-inspired upper offers breathability and lockdown support.
• Showtime Foam Tech Midsole encapsulated in an EVA foam. Rigorer’s latest midsole was designed with players like Austin in mind, who prefer a low-court feel while receiving immediate energy return.
• Bubble Lacing System – an innovative and never-before-seen bubble design utilized on the AR1’s tongue, with encapsulated foam “bubbles” to eliminate lace bite for players.
• Anti-Torsion TPU Plate made with a carbon fiber and nylon composition to enhance midfoot stability while performing lateral movements.
• Anti-Slip Sole with an all-new, zone-patterned traction design engineered with anti-slip rubber for the ultimate court grip.
• Front Sidewall TPU panels are utilized on the lateral sides to enhance forefoot lockdown and eliminate foot slippage.
• Heel TPU to enhance heel stability when landing, preventing severe ankle injuries.
• Anti-Skid Heel – an innovative lining within the heel collar to enhance heel lockdown and reduce injury.

KICKS CREW continues to be the exclusive global launch partner with Rigorer and Reaves for the AR1 “Milky Way,” leveraging the platform’s reputation for offering a borderless shopping experience to consumers worldwide. The platform differs from other marketplaces by connecting authorized retailers and brands to its global audience, with a large majority from the US. 

The Rigorer AR1 "Milky Way" will be released at 11am EST / 8 am PT  on December 8th, exclusively on KICKSCREW.COM for $100 USD.